Microsoft Essay Example | Topics and Well Written Essays - 750 words - 3

Microsoft - Essay Example The product’s analysis will also be conducted considering its attributes as well as diffusion. The paper will then describe its pricing strategies, the channels of distribution and the strategies of promotion that is proposed to enable it have a larger market especially for students and the teachers. Promotion analysis will involve conducting an analysis to determine the promotion strategies that Microsoft office 365 should use. The target market focused in this analysis is tertiary students and the teachers. Promotion will ensure that the potential as well as current customers are made aware of the availability of Microsoft office 365. The customers through promotion will also be persuaded to see that Microsoft office 365 is the best product compared to google apps and think free office. In determining the best promotion method, there is need to consider several factors including nature of the product, competition, target market, nature of the product and the stage of the product in the lifecycle. The different promotion methods that Microsoft office 365 might consider using are advertising, personal selling, public relations, sales promotion and direct marketing (Pride et al, 445). The first step will include the determination of the most appropriate promotion mix. This will include the various methods of promotion that the will be appropriate. The promotion mix for Microsoft office 365 will include advertising and public relations. Advertising will include creating awareness of the Microsoft office 365 product through the media. This will help to create the product’s awareness to both the existing and potential customers and in this case the targeted group being students in the tertiary level and the teachers. It will involve some budget allocation to ensure that the advertising process is well financed. Considering that the target market for this product is students in