Managing the Personal Selling Function Assignment

Managing the Personal Selling Function - Assignment Example Marketing communication is a fundamental tool in any company that needs to satisfy their customer’s needs. It includes, advertising, packaging, personal selling and many more. In addition, marketing communication outlines the marketing communication concepts that include the positioning of a brand, the marketing message and how a company wants the consumers to view their brand. Â  Personal selling is a promotional method where a salesperson uses skills and techniques to build relationships with potential clients. This promotional method occurs through face-to-face meeting or through communication via the telephone that allows information to be conveyed. Personal selling involves finding new prospects where a sales person makes direct contact. A sales person needs to prepare adequately to meet a prospect buyer. In addition, they need to present their product in a manner that shows that they best understand their products. This is because, the clients might ask questions about the products, and the sales person should be able to address the clients concerns. Sales persons should be able to deal with obstacles put in their way by their clients. It is important to close a sale and this depends on the knowledge and skills of the sales person on how to close a deal. The sale persons should be strategic in convincing customers to buy a product (Hutt & Speh, 2007). Â  The sales management function is to facilitate activities that are involved in the movement of goods from the supplier to the customer.